Ritz-Carlton Yacht – an Anti-Cruise Ship

Video updated June 2019

Ritz-Carlton Chief Executive Hervé Humler recently announced that “after successful venturing in branded residences and six-star resorts the company is planning to launch a luxury cruise service”. Ritz-Carlton operates its 6-star hotels under its ultra-premium Reserve emblem and the same sector, they plan to operate these yachts too. Humler further stated in his interview with Bloomberg that “there was ample data available with us to support a cruise venture. It is seen that the luxury cruise sector has been expanding by an average of 8.5 % in the last twenty-five years”.

The three luxury cruise yachts by Ritz-Carlton are expected to be sailing on the sea by the end of the year 2019, wherein the booking of these ultra-luxury yachts will be open to the public in May 2018. Ritz-Carlton CEO further emphasizes that these will be “anti-cruise ships”, as he is very aware of the fact that they will be facing stiff competition from the present popular ultra-luxury cruise operators such as Crystal Cruises, Seabourn, Silversea, and Regent Seven Seas.

These will be small capacity vessels. Each one is expected to accommodate up to 298 passengers in a feature-packed 149 suites onboard. In addition to this, the yacht will also have two lavish duplex penthouse suites, admeasuring 138-square-meter area, which is really huge to have it on the sea. These special suites will have ultra-modern craftsmanship and the interior. The interior of all the suites on this super luxury yacht is designed jointly by the Ritz-Carlton’s own designers and the Tillberg Design of Sweden, keeping in mind the exclusivity of the group’s very high hospitality standards.

The Ritz-Carlton Yachts are likely to have only short cruises varying from 7 to 10 days. Due to the smaller size of these yachts, the ships will also be able to even anchor at popular tourist destinations such as Capri and Portofino, in Italy, which are not accessible to larger cruise ships due to their size. The company says its first ship is likely to cruise to Mediterranean, Northern Europe, the Caribbean, and Latin America, but the actual itinerary will be disclosed only after the booking and the exact date of sailing.


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