Majestic Princess Debuts in Chinese Market Targets 83 million Passengers

Chinese vacationers on a lookout for some lavish cruising are in for some splendid news, with the newest ship, Majestic Princess, launched by the world’s largest cruise company, Princess Cruises. The 3,560-cruise ship has been designed specifically for the Chinese market and aims at tapping the estimated 83 million Chinese passengers.

The 1,083-foot-long Majestic Princess was recently christened in Shanghai by a subsidiary of Carnival Corp., the world’s biggest cruise operator. This is also seen as a dedicated effort by U.S.-based cruise companies to serve the Chinese market.

The Norwegian Joy, another cruise ship that was designed for the Chinese market was launched last month by a Carnival competitor. It is also reported that other cruise companies are planning to serve the Chinese customers by reassigning some of the most modern ships away from the U.S. ports.

Meanwhile, the U.S. ranks as the world’s leading source of cruise passengers set at 11 million a year and it is estimated by the Hong Kong Tourism Board that China has the potential to generate around 83 million cruise passengers-a-year.

The Majestic Princess has opulent features, set with 1780 cabins and 19 decks, and nearly 1100 square metres of luxury boutiques, and an atrium. The luxury boutiques are set with designer shops like Cartier, Bvlgari and Chopart, and more. The ship also has a giant LED screen to feature movies at night under the stars, a water fountain and multimedia light show, and a private karaoke lounge.

The ship will offer Grand Asia voyage sailings between Shanghai and Singapore from 2018 and also be based in Sydney, Australia for the summer in 2018-19.

Arnold Donald, the Carnival Chief Executive, said in a statement that they believed that all Chinese families would create lifelong memories from their experiences aboard Majestic Princess.

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